An advisory beacon for CEOs and leadership teams, GoCo Growth's expertise lies in fostering brand evolution, cultivating partnerships, and architecting growth blueprints. A peek into our transformative engagements:

  • Ghost

    Client: Groundbreaking offprice B2B marketplace

    Objective: Expand and solidify the partnership spectrum

    Outcome: In less than two months, crystallized relationships with over 40 premium brands, including the likes of Crate & Barrel, and unlocked a revenue stream surpassing $1M+.

  • Skin Te

    Client: A leader in non-alcoholic wellness beverages

    Objective: Offer expert counsel in brand partnerships, sales, and e-commerce

    Outcome: Consistently served as a strategic partner and confidante to the CEO, inspiring a brand pivot into spa & hospitality.

  • Emcee

    Client: A freshly rebooted social commerce & marketplace platform

    Objective: Seamless integration of sales tools, systems, and processes

    Outcome: Post-platform relaunch, instated an advanced toolkit that streamlined sales processes, ensuring Emcee's position as a formidable player in the market.

  • Every Betty

    Client: A niche subscription and e-commerce platform for menopausal women

    Objective: Forging brand partnerships

    Outcome: Within the first 30 days, forged alliances with 25+ premium brands, creating a vibrant ecosystem for the platform's target audience and ensuring the box’s launch.

  • Nestlé Corporation: Nespresso & Little Spoon

    Client: Global powerhouses in the food and beverage sector, Nestlé's Nespresso and Little Spoon brands.

    Objective: Equip and guide the global teams in rejuvenating their subscription models, emphasizing content, commerce, and community.

    Outcome: Through hands-on coaching and strategic direction, facilitated a shift from mere transactions to fostering loyal customer communities, leading to enhanced subscription renewals and heightened brand engagement.

  • Date Detox

    Client: A wellness program focused on individual self-discovery and personal growth before entering or re-entering the dating scene.

    Objective: Forge a distinctive brand presence and establish strategic partnerships to bolster Date Detox's market entry and ongoing strategy.

    Outcome: Successfully architected robust commerce and affiliate game plans, spanning ParisHilton.com, Amazon, and other licensed DTC initiatives.

11:11 Media

Objective:

To develop and implement expansive fashion commerce and affiliate strategies across various platforms, aiming to augment the brand's presence and leverage its influence in the media space, with a primary Key Performance Indicator (KPI) to drive commerce independently, without the direct involvement of Paris Hilton.

Strategic Approach:

Reina collaborated closely with the client to create and execute comprehensive commerce and affiliate strategies across diverse platforms, such as ParisHilton.com, Amazon, and other Direct-to-Consumer (DTC) initiatives. The execution involved orchestrating key partnerships and crafting unique, branded content to engage and expand Paris Hilton’s audience, all while maintaining the independence of the brand from its namesake.

Key Achievements:

  1. Autonomous Brand Growth:

    • Achieved the pivotal KPI of generating commerce without the direct use of Paris Hilton, reinforcing brand autonomy and diversified revenue streams.

  2. Partnership with FabFitFun:

    • Successfully executed a partnership, securing over 33,000 emails through a giveaway, marking a 50% growth in engagement.

  3. Affiliate Marketing Partnership with Checkmate:

    • Closed an innovative partnership with Checkmate, creating an exclusive Paris affiliate network, disrupting traditional affiliate marketing paradigms.

  4. Collaboration with Carrot.link:

    • Established a strategic partnership with Carrot.link, creating a novel social channel enabling Paris’ fan base to explore and shop the celebrity’s favorite items. This initiative grew the list serve to over 8,000 users within five months.

  5. Development of 11:11 Media Branded Merch Store:

    • Executed a Shopify print-on-demand merch store to support 11:11 Media’s branded merchandise, enhancing brand autonomy.

  6. Launch of Sliving Steals:

    • Conceptualized and launched Paris’ first venture into deal-based commerce with Sliving Steals, introducing a novel commercial facet to the brand.

Outcome:

Reina's strategic initiatives and partnerships amplified the brand's commercial reach and established it as a pioneering entity in the fashion commerce sector. The brand achieved significant autonomy, with commerce driven without the need for Paris Hilton’s direct involvement, marking a milestone in celebrity-independent brand growth. The diverse and innovative commerce avenues fortified the brand’s market presence, setting the stage for future endeavors in media-centric commerce strategies.

prospect farms

Objective:

Elevate and position Prospect Farms, a beacon of organic wellness nestled within 253 acres in midcoast Maine, as a leading name in the wellness sector. Specializing in crafting full-spectrum, organically grown CBD products, the endeavor focused on enhancing holistic wellness for both individuals and their pets, by steering innovative brand strategies, expanding product reach, and fostering key partnerships..

Strategic Journey:

Initially entering the journey as a Strategic Partnerships Consultant in 2020, the voyage experienced a paradigm shift as Reina transitioned into the role of Chief Revenue Officer between 2021 and 2022. This progression was not merely a change in designation but symbolized acquiring stakes in the farm and evolving as a core member of the founding team. The prime objective was to orchestrate revenue expansion across all distinct brands.

Key Achievements:

  1. Revenue Revolution:

    • Propelled a significant sales surge, achieving over $1M in revenue within the inaugural eight months and capturing 82% of total sales in 2022 through innovative campaigns and strategic outreach.

  2. International Expansion:

    • Spearheaded a groundbreaking bi-annual partnership with Soan in Japan, marking Prospect Farms as one of the pioneers in exporting finished cannabis products internationally.

  3. Hospitality Strategy:

    • Engineered an exhaustive hospitality blueprint, fostering illustrious partnerships with globally renowned names like Equinox, Exhale, Ritz Carlton, Fairmont, Soho House, Waldorf Astoria, and Four Seasons.

  4. Inception of CannaLuxe:

    • Dived into the skincare segment, playing a pivotal role in the foundation of CannaLuxe, leading product development, and securing expansive partnerships with luxury retailers like Neiman Marcus and Dermstore.

Outcome:

Reina's multifaceted approach and strategic insight propelled Prospect Farms to unprecedented heights, ensuring substantial revenue growth and diversification of the brand portfolio. The crafted strategies not only elevated the brand presence nationally but also pioneered international market penetration, establishing a resilient footprint in the global wellness domain. The innovative hospitality strategies and product diversification underscored Prospect Farms' commitment to delivering unparalleled organic wellness experiences.

fabfitfun

Heralded as a tech unicorn, FabFitFun has revolutionized the direct-to-consumer space, thriving as a multi-platform lifestyle brand. It's best recognized for its seasonal boxes, having secured a commendable $80M Series A funding in 2019.

Head of Travel & Experience Partnerships (2019 - 2020)

Objective: Leverage past successes in e-commerce to diversify and establish a fresh travel program for FabFitFun.
Achievements:

  • Orchestrated the creation of 75 tailor-made FabFitFun trips in collaboration with 10 esteemed travel partners, all within a short span of three months.

  • Forecasted a revenue influx of $2M over six months from this initiative.

Head of E-Commerce Partnerships & Account Management (2018 - 2019)

Objective: Amplify e-commerce revenues, spearhead new projects, and lead a dynamic team towards new horizons.
Achievements:

  • Skyrocketed e-commerce flash sales to an astounding $200M+ yearly.

  • Pioneered a $20M drop ship venture and facilitated the integration of Envista's drop ship service.

  • Launched FFF LIVE, amassing up to 60K+ viewers during peak broadcasts.

  • Incepted the maiden planning team that helped turn FabFitFun’s e-commerce program into one of the company’s most valuable programs nearly surpassing the box’s revenue.

  • Unveiled the Digital Merchandising team, a unit tasked with the orchestration of flash sales.

  • Secured and finalized 33%+ of elite box partnerships over four years.

Senior & Director Roles in Brand Partnerships, Account Management & E-Commerce (2016 - 2018)

Objective: As the inaugural Partnerships Director, the mission was to catapult membership numbers and oversee diverse brand partnerships.
Achievements:

  • Augmented membership count from 200K to over 500K within a year.

  • Bolstered quarterly flash sales to account for 20% of FabFitFun's revenue.

  • Sealed partnerships with leading brands like Dr. Brandt, Michael Stars, Milly, and Kate Somerville.

  • Partnered with globally recognized charity UNICEF, resulting in $100K in contributions.

  • Nurtured the e-commerce segment, eventually contributing to 5% of the company's revenue.

  • Authored the company's third-largest CPG sponsorship, valued at a staggering $250K within just half a year.

  • Implemented clear, effective team KPIs, consequently leading to a 40% closure rate for all box partnerships.

  • Rolled out operational tools, Wrike and Salesforce, enhancing operational efficiency by an impressive 70%.

FabFitFun's remarkable journey from 2016 to 2020, under diligent leadership across various roles, witnessed innovative strategies, game-changing partnerships, and impeccable execution that cemented its reputation in the direct-to-consumer domain.